Amy Trinh and Evan Phillips, the duo behind London’s favourite alternative bridalwear brand Wed Studio, appear on my screen side by side from their studio in Tottenham. ‘The aesthetic of bridal has been consistent over so many years that what’s out there can feel quite… standard,’ says Trinh, flashing a smile at Phillips. ‘Our brides come to us looking for a little bit of oddness.’

Wed Studio’s pieces are not for the mainstream bride. Favoured by creatives and women with headstrong personal style, their design language centres on exquisitely beautiful shapes offset by the unexpected, whether it's the drama of lustrously draped satin cascading from a waist-cinching corset or a surprise keyhole detail at the hip of a liquid silk gown. Six years and countless weddings later, it’s a formula that has seen the pair – who first met at Central Saint Martins in 2011 – grow Wed Studio from ready-to-wear beginnings in 2019 into the coveted bridal atelier it is today.

Over this time, the brand’s cult status has rippled beyond London’s creative circles, attracting fashion-discerning brides from around the world, with many flying thousands of miles to ensure they get married in a Wed Studio gown. ‘I think our bride is just very confident in their choice, they know what they want,’ says Phillips. ‘They travel from all over the world, they come here alone, they try on a piece and they’re like, “Yeah.” To me that kind of epitomises our modern bride. Some of them don't even need to try on more than one dress.’

Read more on Wallpaper Magazine by Orla Brennan HERE