In 2026, the opportunities to maximise, optimise and customise your wedding – a custom wax seal for the lady? – are endless. But Wed Studio prides itself on offering something more streamlined. “We have very decisive brides,” says Amy Trinh, who co-founded the bridal label with business partner Evan Phillips. “They know what they like, they know their bodies. They’re sure of themselves.”
If that sounds like an intimidating profile to fit, worry not: seven years of welcoming would-be brides through their Vauxhall, then Tottenham, atelier-showroom has given the pair an education in guiding the more indecisive. “Don’t bring too many people to the first fitting,” advises Philips. “And don’t try on a hundred dresses. Just go with what you actually like, not what you think you should.”
This is the guidance London freelance writer and editor Zoe Suen took when she picked the brand’s loose, smock-hemmed Lola style; Wed accessorised the dress with custom floral headpieces. Wed was also the label behind freelance writer and creative director Nellie Eden’s Sabrina-inspired drop waist gown, and fashion creator Jacquie Alexander’s strapless, corseted number, while ballet dancer Patricia Zhou wore a version of the Calla dress constructed from transparent tulle and sequins.
But it’s not just London creatives who gravitate to Wed’s designs. “We have a lot of finance people,” says Philips. “And lawyers. They’re often more decisive than the creatives, actually.”
Read more at Broadsheet by Divya Venkataraman HERE