April 18, 2025

How This London-Based Bridal Brand Became A Fashion Insider Favourite

How This London-Based Bridal Brand Became A Fashion Insider Favourite

This London-based brand has become the outfitter of choice for fashion-savvy brides seeking a wedding dress with contemporary edge. “Bridalwear is steeped in tradition, so we always try to have an element that feels off-piste or a little odd,” says Amy Trinh, who co-founded the brand with fellow Central Saint Martins alum Evan Phillips in 2019 after struggling to find a dress to wear for her own wedding.

Read more at the Financial Times by Sara Semic and Zoe Suen HERE