Chance Design Method

The "Chance Design Method" is a highly innovative approach to design, originally developed by WED, that makes use of scraps and leftover fabrics in order to enhance material efficiency. This technique involves using awkward cut-offs and fabric remnants to inform the shapes and styles of new designs, resulting in a highly unique and sustainable approach to fashion.

As an example of this method, the style on the left was created using leftover scraps of sequins that were expertly patched together, along with leftover tulle to create the skirt. By embracing the awkwardness of these cut-offs and incorporating them into the design, the "Chance Design Method" allows for a truly creative and dynamic approach to fashion that values resourcefulness and sustainability above all else.

London label Wed Studio  is embracing ‘oddness’ when it comes  to bridal dressing

London label Wed Studio is embracing ‘oddness’ when it comes to bridal dressing

The in-the-know choice for fashion-discerning brides, Wed Studio’s latest collection explores the idea that garments can hold emotions – a reflection of designers Amy Trinh and Evan Phillips’ increasingly experimental approach. Read more at Wallpaper by Orla Brennan.

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This Bride Designed Both Her Wedding Dresses And Those Of Her Flower Girls

This Bride Designed Both Her Wedding Dresses And Those Of Her Flower Girls

Our co-founder Amy Trinh's wedding to broadcaster Ayo Akinwolere is featured in British Vogue, in an interview by Rebecca Cope.


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AMY TRINH and EVAN PHILLIPS are making wedding dresses for people who never thought they’d get married

AMY TRINH and EVAN PHILLIPS are making wedding dresses for people who never thought they’d get married

Read the interview by Tank Magazine written by Nell Whittaker on the Bridal Industry and WED's journey.

 

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