WED is a London based bridal and ready-to-wear brand established in 2019 by designers Amy Trinh and Evan Phillips. WED focus on three fundamental principles: Cut, Craftsmanship and Creating consciously with a fashion forward approach to occasionwear. WED has re-written the aesthetics of bridalwear through skewing traditions whilst promoting a modern and anarchic approach to the concepts of marriage.
As a modern atelier and demi-couture house, WED offer a range of bespoke services to promote considered, thoughtful and highly designed garments that last a lifetime. Through smart cutting, WED’s sustainable practices maximise material efficiency through our uniquely created CDM (Chance Design Method) utilising scraps, usage of luxury deadstock materials and vintage to challenge sustainable methods of design.
WED have been recognised globally by publications such as Vogue US, British Vogue, I-D, Wallpaper, AnOther Magazine, NY Times, Tatler HK and WWD and were Semi-Finalists for the 2021 LVMH Prize.
